What is Google Adwords A popular form of PPC?

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Online based advertising currently has as the best way to market products and services. The best method is one that is cheap while advertising attracts as much traffic as possible. PPC, an abbreviated form of the Pay per click is one of the easier ways, thanks to which more traffic may be generated on a Web site. There are many types of PPC methods that you relied on. However, Google Adwords is consider the best PPC method to rely on especially for small business online. Their main advantage is the freedom they give you control your day-to-day expenses that you can set the maximum amount that each ad can take.

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How does the PPC?
PPC works in a way that you only pay for the traffic that visits your Web site when you click on your Google Adwords and tracking of links to your Web site. If a person clicks on Adwords, but does not manage to visit your site, this click account for payment. When customers are paid to visit a website, such a site attracts more traffic and so the chances of winning more business. The you bid for Google Adwords, most they shall be classified on the ads page.

Aside from bid price, Google Adwords grading is also determined by the quality score according to the directives of the Adwords ranking methodology. More the quality level and the cost of the Adwords, liked the classification. Where you want to pause or completely stop your pay per click, marketing strategy, all the steps are simple and fast.

With such benefits, PPC is thus an essential element of a particular online marketing strategy SEM or search engine marketing. With the help of Google Adwords pay per click strategies will cost little but ultimately increase the number of traffic to your site, which leads to more sales and more profits from your business.

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How to Optimize WordPress?

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English: WordPress Logo

English: WordPress Logo (Photo credit: Wikipedia)

 

WordPress is one of the most popular blogging platforms available, and is used widely for different types of sites. However, depending on how your WordPress site is set up, it may not be running as efficiently as it could be. When your Wordress site is not running efficiently, it can load slowly and disrupt your visitors, and in more extreme cases, cause your site to consume more CPU and memory on the server.

There are some things you can do to optimize WordPress so that it loads quicker and uses less server resources. I’ve devised a list of 4 things you can do to make sure that your WordPress site is running in its peak condition.

1) Keep WordPress up to date

The WordPress developers are always making changes and optimizations, so it’s important that you keep your WP installation up to date. If you installed WP through Fantastico you can simply log into cPanel > Fantastico and upgrade there, or if you installed WP manually you can download the latest version at http://wordpress.org and follow their instructions for upgrading.

2) Watch your plugins

It’s also important to keep your plugins up to date (which newer WP versions allow you to do very easily), but it’s also important to not bog down your site with a ton of plugins. The more that the server has to load in a single page, the longer it’s going to take. Since WordPress has thousands of plugins available, it’s very tempting to install more plugins than you actually need. Unfortunately, having too many site-facing plugins (or known “bad” plugins) installed in your WP instance is the #1 cause of problems related to slow loading and CPU/memory overages that our customers have reported. Therefore, you should disable any plugins you’re not using or that you don’t need. Generally, plugins that collect data from remote sites or run interactively (like chat plugins) are the most problematic on shared and v-dedicated servers.

The follow plugins specifically are known to cause issues:

wp-forum, wp digg, geo-mashup, wassup

 

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Basic Google Webmaster Guidelines

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Google Webmaster Tools is one of the most popular tools in SEO and makes the work of webmasters much easier. This tool allows a webmaster to keep track of a Web site’s traffic, analyze its robot.txt files, add site maps, and so on. This free tool provided by Google has become an indispensable part of SEO and is the easiest way to track Web site details for users. Google Webmaster has different tools that serve different purposes. This article will discuss the features of these tools, their uses, and how to master these tools. The sections below discuss how to set up and master the different capabilities of webmaster tools.

Google Webmaster tools are free and you don’t need to pay anything to maintain these tools for your Web site. All you need is a Google account. If you don’t yet have a Google account that will work for your site, open a new Google account to access its webmaster tools. Here are the steps required to start using Google Webmaster tools.

Step 1: Sign in at Google Webmaster Tools with your Google account.

Step 2: Add your site to Google Webmaster tools.

Step 3: Validate the authority of your site.

Validating your site is necessary because Google will ask you to prove whether you really own the site. There are two methods of validating your site: a default method, in which you use an html Meta tag, or uploading a text file with the name Google provides.

Having completed these three steps, your site will be added to Google Webmaster tools and you can use any of its tools thereafter. However, it will take some time for Google Webmaster to collect all the data from your Web site. Therefore, you will not be able to see any data when you initially validate your site. After Google Webmaster has collected data about your site, you will be able to use all the tools according to your requirements.

As soon as you sign in at Google Webmaster tools, it will show your Web site or list of Web sites. You can enter the details of any of your sites by clicking over the respective site. By clicking on your site you will land up in the dashboard of your site, which will link you to all the other Google Webmaster tools. The dashboard will reflect the below-mentioned details at the center.

  • Search queries:
    1. Query
    2. Impressions
    3. Clicks
  • Crawl errors
  • Links to your site
  • Keywords
  • Sitemaps

These are the main queries site owners search for and often use. You can directly click on them, or else you can pick the details by moving further with the options available on the left side of the dashboard. You can click on each option and check the details over there. You will also be able to export the files to Excel sheets for further use.

On the left of the dashboard are other available tools, and below is a list of these tools and their functions.

Site configuration

The site configuration option allows you to configure the settings of your Web site. This provides additional options that independently let you control the configuration for each section. Below are the listed additional options:

Sitemaps

You can use the sitemaps option to add new sitemaps, check the status of existing sitemaps, delete any of the sitemaps, and resubmit sitemaps. Submission of site maps can be done by clicking the option “submit a sitemap,” and by following further steps. For existing sitemaps, data relating to status, type, URLs submitted, and URLs in the Web index will be reflected. A download option is also available so you can also export the details provided for your existing sitemaps to an Excel sheet for further use. Any errors in the sitemaps will be highlighted over the sitemap area.

Crawler access

Google Webmaster tools provides a crawler access option that allows you to manage crawler access to your Web site; that is, it lets you manage the robot.txt file. With this option you can specify how the search engine’s crawler is going to crawl your site. If there is any content you don’t want the search engine to crawl, you can specify it. Three additional options are offered at the top section of Crawler access: Test robot.txt, Generate robot.txt, and Remove URL.

Test robot.txt allows you to test the robot.txt file. This option stays there as the default page. You can specify the URLs and user agents for testing. User agents are different spiders that crawl your pages. The test robot.txt offers you different agents including Googlebot-Mobile, Googlebot-Image, Mediapartners-Google, and AdsBot-Google.

Generate robot.txt allows you to gather your new robot.txt file, which you can also add to your server. Four options are available in this section:

  1. Choose default crawler access: This option allows you two default methods to manage crawler access: one is to allow all the crawlers to access your site, which will make your site available to be crawled by all the crawlers of search engines. The other method allows you to block all crawlers. This hides your site from crawlers and it will not appear in the search results. However, apart from these two options, there are other options whereby you can customize the rules applying to crawler access.
  2. Specify additional rules: This option gives you the liberty to choose the action i.e., to allow or block, and to choose the user agents as well. You can also independently specify rules for directories and files through this option.
  3. Download your robot.txt file: This option lets you download your robot.txt file by clicking on the download button.
  4. Save your robot.txt file and upload to your site’s top-level directory: You can save your robot.txt file with this option. It also allows you to upload your site’s top-level directories.

The “Remove URL” option allows you to request the removal of any URL. It also defines the status of URLs requested for removal earlier. It also mentions the removal type, along with the status and the URL. Thus, whenever any private, useless, or outdated content appears in the Google search results, you can use the Remove URL tool to remove that particular URL so that it will not appear in the search results again.

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Best SEO Tips for Your WordPress Blog Part – 2

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Check The Best SEO Tips for Your WordPress Blog Part – 1

11. Post on weekdays during business hours

The majority of traffic for most blogs comes on weekdays during business hours because that is when people are most active. Try to time your posts to be released during peak hours to attract the most traffic by using a calendar plugin to time your posts like WordPress Editorial Calendar.

12. Use an SEO friendly WordPress theme

An SEO friendly WordPress theme can come from a number of sources, but they all tend to have some of the same qualities. A good theme will load quickly, have built in SEO be easy to use and navigate, with a clear and clean design. Themes that are too busy or have lot of frames are usually clunky for search engines as well as users. There are both free and paid themes that work equally well, but some the more popular ones are paid like Thesis, Genesis, and WooThemes.

13. Empty your cache and trash often

Adding or deleting plugins, comments, or posts can cause some buildup in your cache, so you definitely want to empty your cache every so often. Although it may not seem like it does much, it will actually help keep your website running smoothly and quickly.

14. Use shorter urls through changing your permalink settings

Shorter urls are easier for people to remember and faster for search engines to process. You can create shorter urls by changing your permalink settings in WordPress admin panel. Go to settings on the side panel and then select permalinks. There will be a number of options, but you only need to select post name. You will want to make sure that your old articles will still be in the same places, so you should also redirect the old links to the new ones using a tool like this.

15. Use an XML sitemaps plugin

An XML sitemap is like an index that will help search engines map out your site and find your urls. You can have these generated automatically by using plugins like Google XML Sitemaps.

16. Let search engines index your site

Allow search engines to index your site because it increases your visibility and makes you easier to find. Go to your settings menu,select the privacy tab, and then hit the button that says “Allow search engines to index this site”.

17. Own your keyword optimized domain name and hosting

If you do not already own a domain name, then try to find one that has your keywords in it and then get web hosting. Websites on WordPress.com or Blogger.com are okay in the beginning, but they do not give you complete control over your site, so it is always preferable to own your domain name and web hosting.

18. Set goals to rank for certain keywords

Ranking for certain keywords requires you to set goals and track your usage. A spreadsheet can help you keep track of how many times you have used the keywords and how much progress you have made toward your goal. The first thing you should do is create a target list of a few keywords, write a few posts using those keywords in the title, and then try to incorporate those keywords in other posts when appropriate. Try to alternate the anchor text that you use with the keywords for the best results. Google yourself for those keywords and see how you rank for them and continue the process until you have achieved your goal.

19. Focus on quality or quantity when it comes to links

It is better to have fewer high quality links than it is to have a lot of low quality links. A quality link is from a site that is relevant to your area with a high PR rank and a good reputation. Low quality links that people can buy from spammy sites may help a little bit, but it could detract from the credibility of your site. Try to form relationships with other websites and network your way into getting quality links and skip the rest.

20. Write quality content on a consistent basis

There is no real substitute for creating quality content on a consistent basis. Google is actually looking for quality and stability as opposed to simple blog posts that have been optimized with certain keywords. Readers tend to know the difference between SEO articles and real content, so being more authentic and putting more effort into your site will attract more people. Writing on a consistent basis will let people know that they should come back to your site regularly and it helps build up an audience faster.

Work At Home to Make Money– Part 3

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Make Money Online With Automated Blogs

It has come to pass now people are able to make money online with blogs as you can see everyday this has become “thee” juggernaut of making money with your home computer or laptop. This can be achievable by researching on a good topic to talk about regularly on your blog then posting articles, and content centered about that subject. Afterwords, you can generate or monetize on that particular blog, and bring in a pretty decent income on a monthly basis.

Google Logo officially released on May 2010

Image via Wikipedia

Creating a full time income blogging has been really achievable to most people online. It has even been responsible for helping people quit there 9-5 jobs, and become full time bloggers by quantifying one blog at a time. Some online entrepreneurs don’t make that much on just one blog so all they do is create more niche blogs to build on different subjects to triple or quadruple there profits. It becomes hard for an individual blogger to generate income from just one blog so they tend to monetize on there efforts.

I’ll give some great examples how you could achieve your goals with building blogs. All you gotta do is create a free blog of your liking then create content for it. Regular individuals like you can make a nice monthly income from that one little blog in which $500 dollars is possible, but if you decided that you would like to publish teen more just like it then that could possibly be about $5,000 dollars right there. The good thing about it is there is no limit how much you could make by washing, rinsing, and doing it again.

That is how ordinary individuals that are no different than you and me are generating some awesome extraordinary profits online by creating blogs that surrounds multiple genres just like this one. Create as many blogs as you can to automate the existing income that you have right now. Have a mindset about blogging, think of it as a full blown business rather than a regular off and on hobby. Unfortunately this can be a struggle for you if you have very few blogs generating a couple dollars every other day so it would be best create the amount you can handle for yourself and gradually create an desired income, however, this can be a problem for you let explain why.

Think about it, if you created 100 blogs they would all still need to be updated so how would could you keep them updated on a daily regular basis. Soon you will find yourself swamped with work so it should be notified that you need a plan. The plan is if you don’t want to publish articles on your 100+ blog network then it’s time for you to do some hiring in particular for writers to post content for you. This idea to hire available writers is highly clever. If you can hire about 30 writers per 3 blogs assigned to each then that would be magnificent, and a great benefit for your business.

Actually, finding people to write articles for you is pretty easy. They are all around you, but you just don’t know it yet. look at your fellow bloggers that write post for themselves daily. I’m pretty sure that they wouldn’t mind writing post for you for a couple bucks once in a while. Just as I said before in my earlier post you could go on Google and use there search engine to find online writers by using the keywords, “hire online writers”, or be more descriptive in your choice of keywords to get a precise result you surely would be more surprise in what Google can find for you.

Try out the many bidding websites spread throughout the net because they are out there waiting for your business all the time. Are you worried about how you are going to pay them? If I were you I would save up a couple hundred dollars to spend on hiring these writers. Other than that your network of blogs should be able to pay for themselves if you are generating income from Google Adsense on every post that is published by the writers. This alone has equal probability of paying for the articles published by the writers, and bringing in a nice income for you too.

I figure $2-3 dollars per article isn’t bad at all due to the networks that allows writers to make money for publishing articles on there network for pennies. Not only are you helping yourself out you are creating a little income for someone else who is looking to make a few bucks online also. For those who work at home and make money online with automated blogs is a dream come true for many that follows the steps from what I have been explaining to you so far, it can be done.

What is most important when creating a blog is to be inclined to rule yourself on how you critique every blog that you create. The outlook of each blog should look most professional enough to be recognized to the general public always. Establish each blog precisely in a manner that you would as if it’s your main blog that you are working on. Remember, writers won’t delay writing delusional articles on poorly created blogs so take pride in the business of automating blogs because making money online with blogs is real.

Learn, and research up on may different keywords that draws the most attention, and online search traffic to your blogs. I suggest trying out long tail keywords to bypass competition for a while so you can start generating a suitable income for yourself and writers. If you can try and visit every blog so that you can stay on top how well each niche you have entered into for each blog created then that would be wonderful. Manage each blog constantly and correctly until it meets your requirements passing satisfactory.

Some people create a simple blog for just a hobby to get away from the ordinary daily life, and in time monetize on that blog by placing Google Adsense on it. If you take the whole process of establishing blogs in a different manner correctly by looking at is as a true business, no different than any other biz then you could replace your day job becoming that high-end entrepreneur you had imagined being one day running a network of successful blogs.