Submit press releases to PR websites is an effective way to reach the target number and expanding the visibility of the company. There are hundreds of presentation of PR (free and paid) sites where you can submit a press release online to share a piece of news with your audience.
However, there are some specific guidelines that must be followed when writing a press release. If you do not, you can be sure that your press release online will be rejected by the PR submission websites.
Here are five reasons to be rejected-
#1. No Angle new legitimate
A press release is an announcement. If you want to send a press release, you should have a good piece of news to share as well. In order to attract the attention of the audience and the media people, your press release should actually have a new legitimate angle.
If you launch a new range of products or services, it is a good idea to write and submit a press release to announce the same thing. Press releases can also be written if your company is going to organize an industry event or giving prizes away or have accomplished something that is worthy of interest.
If your press release is not worthy of interest in the true sense of the word, submission PR sites will reject immediately.
#2. Use of the language of the first person
Another cause frequent rejection is write the press release in the first person. A press release must always be written formally, in an objective tone. If you use the ‘I’, ‘We’ or ‘You’ in your press release, its tone becomes occasional. Therefore, it will be immediately rejected.
#3. Too promotional
Although a press release allows you to announce a new range of products or service, you should not use sales pitches. Use something like “Buy now” or “Order the product now!” is a complete no-no. If your press release online is too promotional, it is not accepted.
#4. Excessive links
When writing a press release, you are free to make a link to your Web site, blog or your products page. However, there is a limit number of links that you can put in the press release. For more information on the number of links that can be included, you must go through the submission guidelines of the press release PR Web site where you plan to publish.
#5. Duplicate Content
Your press release will also be rejected if it lacks quality content. Do not try to copy – paste content, your press release from another press release or any other online source. Aside by avoiding the use of duplicate content, you must also make sure that the language and tone of your press release looks professional. If you don’t have the time and skills, you should hire a press release experienced writer to do the work in your place. The quality of your press release focuses on your company’s reputation. Then, you should be cautious and serious.
Do you ever write and publish a press release online? Please do not hesitate to talk about your experiences and share your opinions.