Search Engine Optimization-Part 2

Standard

Create unique, accurate page titles :

A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page.) Words in the title are bolded if they appear in the user’s search query. This can help users recognize if the page is likely to be relevant to their search.

The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

A user performs the query [baseball cards]


Our homepage shows up as a result, with the title listed on the first line (notice that the query terms the user searched for appear in bold)

If the user clicks the result and visits the page, the page’s title will appear at the top of the browser

Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.

A user performs the query [rarest baseball cards]

A relevant, deeper page (its title is unique to the content of the page) on our site appears as a result

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